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Why Humana Spends So Much Advertising Its Private Medicare Plans

During this time of year, you see what seems like non-stop television advertising trying to persuade you to enroll in a for-profit, restricted access, Managed Care Medicare Advantage plan.

One of the companies that seems to spend the most is Humana touting its "All-In-One" Medicare Advantage plan.

After a while, it becomes obvious these companies must be making a lot of money off of their for-profit, managed-care Medicare plans to be able to spend so many millions of dollars advertising them.

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Your Most Important Medicare Goal

You have one goal when choosing a Medicare plan that far outweighs any other goal.

That goal is as follows:

At some point in your life - and I hope it never happens - you may be diagnosed with a serious health condition for which you want to use the doctor or hospital with the most experience and expertise for your condition and who therefore gives you the best chance for the best health outcome. If this happens, you should be able to get this care as soon as possible with little or no cost.

Being a doctor is a noble profession. But a doctor is not a commodity. Some doctors simply have more experience and expertise for certain conditions than others.

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Enrolling In Medicare Online

In today's internet-savvy world many people prefer to make their own decisions about Medicare without feeling pressured by someone on the phone or even a stranger sitting at their kitchen table.

The good news is you can do just that with all four major parts of Medicare - Medicare Parts A and B, your Medicare Supplement and your Medicare Part D Drug Plan.

To enroll in Medicare Parts A and B - or Medicare Part A only - all you need to do is go to

You can click on the following link to get detailed instructions on how to enroll

Click here for instructions for enrolling in Medicare online

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Do I Really Need a Medicare Drug Plan?

I am often asked the following question "Charlie, I don't think I need a Medicare Part D drug plan. I don't take any medications. Can't I just add that later if I ever need it?"

Regardless of whether you take several expensive medications or take no medications at all, almost everyone on Medicare needs to enroll in a Medicare Part D drug plan.

There are three primary reasons you need a Medicare Part D drug plan even if you take no medications:

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Medicare’s Enrollment Timeline

If you do not enroll in a Medicare Supplement when you first go on Medicare, you may never to able to get one.

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What Are Captive Medicare Agents? And Why you Should Avoid Them

As you go through the process of learning about Medicare and choosing a Medicare plan, there are different people you can talk to about your options.

It is an excellent idea to work with a Medicare agent who represents several different Medicare Supplement carriers. This agent will be able to focus on what is right for you.

A type of Medicare agent that you want to avoid is called a “Captive Agent”. A Captive Agent only represents one insurance carrier and usually can only offer one plan. They are almost always directly employed by an insurance company.

Unfortunately, Captive Agents will only be successful in the eyes of their boss if they convince you to enroll in the only plan they have to sell – even if it is not the right plan for your situation.

2017-08-09 Charles Bradshaw

Charles Bradshaw

Captive Agents are often new to the Medicare Supplement business. They usually represent carriers who have higher prices, smaller policy holder bases and a higher likelihood to have higher than average price increases in the future.

A few even represent private, for-profit, restricted access Medicare Advantage which are almost never a good option.

The carriers who employ these agents insist on them selling their product only for one reason – people who compare their product with major Medicare Supplement carriers such as Mutual of Omaha or AARP almost always choose the proven, more stable carrier.

Conversely, this is why carriers such as Mutual of Omaha and AARP are happy to have their independent agents offer products from other carriers.

If you are talking with a Medicare Supplement agent, the first thing you should ask her is who are all of the carriers with whom she has enrolled her clients in the last 30 days

If that list is only one carrier, you should politely thank her for her time and instead work with someone who represents many carriers.

I would appreciate the chance to help you with your Medicare.

As you may have guessed, we represent all major Medicare Supplement carriers such as Mutual of Omaha, AARP, BlueCross/Anthem, Cigna and Aetna.

We will help you compare the different plan offerings and prices and well as the strengths and weaknesses of each company.

Once you make your selection, we will assist you with your Medicare Supplement and Medicare Part D drug plan enrollments and well as be available for you going forward to answer any questions, deal with any problems or assist you with your yearly Medicare Part D drug plan evaluation.

Simply click on the link below to schedule a free, no-obligation Medicare consultation.

Click here to schedule your free, no-obligation Medicare consultation

You can also call me at 888-549-1110 or email me at

I look forward to talking with you soon.

Click here to receive and instant, online quote for a Plan G Medicare Supplement from Mutual of Omaha

Click here to enroll in your Mutual of Omaha Medicare Supplement

p.s. If you know of someone who needs help with their Medicare, please share this with them.

Charles Bradshaw is the President and Founder of

Employer Coverage Or Full Medicare? How To Decide

The question I receive more than any other when someone is turning 65 and becoming eligible for Medicare is "What do I do about Medicare if I am still working and have coverage through my employer?

There are several different issues to consider when answering this question.

The first thing to know is when you turn 65 and are still working, you have a choice between staying on your employer's coverage or leaving that coverage and going on full Medicare.

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“I Wish I Had Talked With You Sooner”

I talk with many people every day about their Medicare situation.

In most situations, the people I talk with are about to go on Medicare so they still have the opportunity to choose a Medicare plan that will give them maximum access to the health care they may need now or in the future while having their costs paid 100 percent.

However, I often talk with people who are already on Medicare and who may not have realized the fact that bad Medicare choices can be permanent and irreversible.

Such a situation happened last week. A gentleman named Roger called me from Atlanta who had left regular Medicare when he turned 65 two years ago and enrolled in a private, for-profit Medicare Advantage plan from Humana.

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Choose the Medicare Supplement Company …Not the Initial Price

Almost every day I receive a request from someone who is about to go on Medicare to provide them with Medicare Supplement quotes for their area.

While I am happy to do this, I always feel the quotes I am providing to them are misleading.

The reason for this is there is virtually no relationship between the monthly premium you pay for a Medicare Supplement at age 65 compared to other carriers and what you will pay over the course of your lifetime.

In many situations, the Medicare Supplement carrier with the lowest premium at age 65 will cost much more than other carriers both in the near future and the rest of your life.

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Delaying Medicare…Penalty or No Penalty?

There is only one acceptable answer to this question and that answer is "you."

However, if you make the wrong decision about how to receive your Medicare, your health could be managed by an insurance company's budget analyst often more concerned about the profits of his employer than your best health outcome.

When you first go on Medicare - usually at age 65 but often later if you are still working - you can choose to receive your Medicare benefits through regular Medicare combined with a Medicare Supplement and a Medicare Part D drug plan.

Or, you can instead assign your Medicare benefits to a private, for-profit, restricted-choice Medicare Advantage plan such as Humana Gold Plus or Kaiser Permanente.

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